China Social Intelligence. Near Real Time.

Consulting-grade intelligence on your KOL campaigns, benchmarked against years of real campaign data, in English and Chinese. Live on Xiaohongshu and Douyin today. TikTok and Instagram next.

Built for the questions you actually ask

Unified campaign intelligence for brands, agencies, and operators.

Did my KOLs deliver?

Verify message compliance, brand mentions in context, and engagement vs baseline. Know exactly what you got for your spend.

Compliance Check3/4 PASS
@xiaomei_beauty100%
@dawei_lifestyle95%
@lily_fashion40%
@tech_guru_cn88%
Brand Mentions47/50
Did my KOLs deliver?

What does my audience actually think?

Aspect-based sentiment beyond likes. Purchase intent signals, competitor comparisons. Translated to English, exportable.

Aspect Sentiment1,247 comments
Product Quality82%
Price61%
Design93%
Service45%
High
Purchase Intent
12
Competitor Refs
What does my audience actually think?

How are my 40 KOLs performing?

Cross-KOL benchmarking. Who's overdelivering, who's not. Identify top performers for your next campaign.

KOL RankingsCampaign: Q1 Beauty
#KOLScoreTier
1@xiaomei_beauty9.2High
2@dawei_lifestyle8.7Mid
3@lily_fashion7.4High
How are my 40 KOLs performing?

I need to send this to the client tomorrow

Campaign report generation. Professional, translated outputs. Data they can't get from the platform itself.

Campaign Report
PDF
156
Posts
2.4M
Reach
¥847K
EMV
JanJunDec
I need to send this to the client tomorrow

How bad is it?

PR crisis mode. What are people saying? Sentiment shifts, anger clusters. You need to know now.

ALERT: Sentiment Dropping-23%/hr
6 hrs agoNow
#ProductQuality#Refunds#AllergicReaction#FalseAdvertising
How bad is it?

What do Chinese consumers think of X?

Before you go to market: what's the sentiment on this category or product? Research-grade insights.

Category SentimentSkincare
Positive 72%Neutral 18%Negative 10%
Top Consumer Concerns
Ingredients
34%
Value
28%
Efficacy
22%
What do Chinese consumers think of X?

Enterprise Track Record

Five years powering AmorePacific's China social analytics

The world's fourth-largest beauty company ran its internal China social analytics on Unrandom systems for five consecutive years: the dashboards, the data pipelines, the KOL scoring engines. The engagement expanded every year.

Know Exactly What Your Campaigns Deliver

Independent intelligence on every post, every comment, every KOL. Benchmarked, bilingual, and ready for your leadership.

Unrandom